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Masterclass: Internal Branding

Wednesday, March 3, 2010 from 6:00 PM to 8:00 PM (GMT)

London, United Kingdom

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member (inc. trial memberships) Ended £15.00 £1.02
Non-Member Ended £35.00 £1.52

Event Details

We are delighted to announce that Mark Schumann ABC, the current chair of IABC's International Board, is visiting London and will host a Masterclass on internal branding.  

Mark is a Principal and a Communication consultant for Towers Perrin, who recently merged with Watson Wyatt to form Towers Watson. From 1998 to 2004, Mark served as the leader of the firm’s Global Communication business and has some 30 years of experience in the full range of employee, change and human resource communication. He recently co-authored Brand from the Inside and Brand for Talent with Libby Sartain. He is the winner of 13 Gold Quill Awards.

Don't miss this rare opportunity to hear Mark speak in London. He will be sharing insights from his vast experience of internal branding and employee engagement, including:

  • Why does communicating the brand internally matter?
  • What works in terms of communicating the brand to employees?
  • How do you measure the effectiveness of brand engagement?

This event will take place on 3 March, 6-8pm, at the offices of KetchumPleon, Folgate Street E1. 

 


When & Where



Ketchum Pleon

35-41 Folgate Street
E1 6BX London
United Kingdom

Wednesday, March 3, 2010 from 6:00 PM to 8:00 PM (GMT)


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Hosted By

IABC



The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational performance through effective communication practices.